Flowers Marlow Privacy Policy Overview

Introduction

At Flowers Marlow, your privacy is very important to us. This policy explains how we collect, use, store, and protect your personal information in accordance with the General Data Protection Regulation (GDPR). It applies to all individual customers who place orders with Flowers Marlow from Marlow and surrounding districts. Please read this policy carefully to understand your rights and how your data is handled throughout your relationship with us.

What Data We Collect

We collect and process personal data that is necessary for the fulfillment of your flower orders and to provide you with the best possible service. The types of personal data we may collect include:

  • Contact Information: Including your name, delivery address, billing address, and contact details such as telephone number.
  • Order Information: Details about the products you purchase, delivery instructions, and any notes you provide with your order.
  • Payment Information: Information related to your preferred payment method (card details are processed securely and never stored directly by Flowers Marlow).
  • Communication Records: Records of correspondence if you contact us with queries, feedback, or to resolve issues.
  • Technical Data: If you use our website, technical details such as IP address, browser type, and activity logs may be passively collected for functionality and security reasons.

Lawful Basis for Processing Your Data

We collect and process your personal information under the following lawful bases as permitted by the GDPR:

  • Contractual Necessity: Most of the data we collect is required to enter into and fulfill our contract with you, for example, processing your order and arranging deliveries.
  • Legal Compliance: Certain data may be processed to meet obligations under relevant laws (e.g., record-keeping for tax purposes).
  • Legitimate Interests: Some processing is necessary for our legitimate business interests, such as improving services, handling customer enquiries, and internal administration, provided these interests are not overridden by your rights.
  • Consent: Where we rely on your consent (for example, for optional marketing), you have the right to withdraw this consent at any time.

How We Use Your Information

Your personal data is used in ways that are clearly connected to your order and experience with Flowers Marlow, including:

  • Processing and delivering flower orders to the specified recipient and address.
  • Communicating with you about your order status or responding to your queries.
  • Managing our customer records and administering our business operations.
  • Maintaining security and fraud prevention protocols.
  • Conducting analysis for service improvement, with data anonymised wherever possible.
  • Providing you with updates, offers, or information where you have opted in to receive such communications.

Retention of Your Data

Your personal data will be retained only for as long as is necessary to fulfill the purposes outlined in this policy, and to comply with applicable legal and regulatory requirements. In general:

  • Order and transactional information may be kept for up to six years for accounting and tax purposes.
  • Contact and delivery information will be retained as required for order fulfillment and, where appropriate, for handling customer queries or complaints.
  • Marketing preferences and consent records are maintained until you withdraw consent or request deletion.

Once your information is no longer required, it will be securely deleted or anonymised.

Use of Data Processors

To provide our services efficiently and securely, we may use third-party companies (data processors) to perform tasks on our behalf, such as payment processing, website hosting, or delivering marketing communications where you have opted in. All such processors are contractually obliged to comply with data protection laws and only process data following our instructions. We require all processors to guarantee the security and confidentiality of your information.

Security Measures

We are committed to keeping your personal data secure. Physical, electronic, and managerial procedures are in place to protect against unauthorised access, misuse, alteration, or disclosure. Access to your information is strictly limited to those who need to know it for the above purposes. Where possible, pseudonymisation and encryption are used to enhance data security.

Your Rights Under GDPR

Under the GDPR, you have several important rights regarding your personal data held by Flowers Marlow:

  • Right of Access: You can request details about the personal data we hold about you and obtain a copy.
  • Right to Rectification: You can request corrections to inaccurate or incomplete information.
  • Right to Erasure: You can ask us to delete your personal data, subject to certain legal exceptions.
  • Right to Restrict Processing: You can request limitations on how we process your data in specific circumstances.
  • Right to Data Portability: You can ask for your data to be provided to you or another controller in a machine-readable format.
  • Right to Object: You can object to processing based on legitimate interest or for direct marketing purposes.
  • Right to Withdraw Consent: Where you have provided consent for processing, you can withdraw this at any time without affecting prior processing.
  • Right to Lodge a Complaint: You have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data rights have been infringed.

Policy Scope and Updates

This policy applies to all customers who place orders with Flowers Marlow from Marlow and the surrounding districts. We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Updates will be posted on our website with the revised policy becoming effective immediately. Please review this policy periodically to stay informed about how we protect your data.

Contact and Further Information

If you have any questions about this Privacy Policy or how your personal data is handled by Flowers Marlow, please contact us using the details provided on our website. We are committed to responding promptly and to upholding your data protection rights at all times.